It's sometimes not what we see

It's sometimes not what we see, but what we do not.....

A beverage station in an office in Newcastle, England, requires workers to pay for coffee, tea, and milk on the honour system. Money is supposed to go into a box - 30 pence for tea, 50 for coffee, 10 for milk. No hovering clerk stands nearby.

Researcher Melissa Bateson decided to turn this dispensing area into the central prop for a social-science experiment. She tracked how much milk was dispensed each week over a 10-week period and how much cash was collected. During odd-numbered weeks, the box received on average nearly three times as much as it did on even weeks for each litre of milk consumed.

What gave? On the odd weeks, Bateson affixed a pair of watchful eyes to the sheet of paper that listed prices. On even weeks, the eyes were replaced with a picture of flowers. When quizzed, none of the office workers remembered the images. But the simple presence of an iconic gaze seems to have made a big difference in how they behaved.

The whole session appeared to be a waste of time.... nothing appeared to be working properly. I didn't lose consciousness. I didn't go into a trance, or at least I didn't think I did, and yet after that session, not only did I stop smoking but I actually enjoyed the process. Allen Carr (an extract from Easy Way to Stop Smoking).

This is Bobbie from Narrogin. I don't know if you remember me as I know you see alot of people but I just wanted to say thankyou so much. I have not had a cigarette since leaving your office just over 2 weeks ago. I never thought the day would come when I could REALLY say I don't smoke anymore. I have been around my closest friends who ALL smoke and it hasn't bothered me at all except for the headache I get after being around all the crappy air. I really do feel so much better and for the first time since I was a teenager I actually eat cereal every morning and my energy is so much better. THANKYOU from the deepest part of my being you really saved me and changed my life. My husband and my girls are so happy and we have booked our holiday to Bali for September.
Any way thankyou again from my family and I.


Bobbie from Narrogin

In all honesty I had my doubts about hynotherapy working for me, even after seeing it work on my partner (for three months before I went) as I had experienced terrible times giving up previously.

I can't stress enough how easy it was, and this from a girl who thought (along with her friends) that I would be on my death bed with a smoke in my mouth.

D.B of Bicton