It's sometimes not what we see

It's sometimes not what we see, but what we do not.....

A beverage station in an office in Newcastle, England, requires workers to pay for coffee, tea, and milk on the honour system. Money is supposed to go into a box - 30 pence for tea, 50 for coffee, 10 for milk. No hovering clerk stands nearby.

Researcher Melissa Bateson decided to turn this dispensing area into the central prop for a social-science experiment. She tracked how much milk was dispensed each week over a 10-week period and how much cash was collected. During odd-numbered weeks, the box received on average nearly three times as much as it did on even weeks for each litre of milk consumed.

What gave? On the odd weeks, Bateson affixed a pair of watchful eyes to the sheet of paper that listed prices. On even weeks, the eyes were replaced with a picture of flowers. When quizzed, none of the office workers remembered the images. But the simple presence of an iconic gaze seems to have made a big difference in how they behaved.

The whole session appeared to be a waste of time.... nothing appeared to be working properly. I didn't lose consciousness. I didn't go into a trance, or at least I didn't think I did, and yet after that session, not only did I stop smoking but I actually enjoyed the process. Allen Carr (an extract from Easy Way to Stop Smoking).

Dear Phil,

I am not in the habit of writing thank you letters but just wanted to let you know the amazing results I have had since seeing you.

If you remember, I am the Paramedic who has smoked for 20 years and has tried to give up over 100 times. I have not smoked at all, despite having gone through all the normal triggers that always get me started again. I have drank at several parties where friends are smoking, have worked 14 hour night shifts with a partner for the past month who is constantly smoking and attended one of the most stressful jobs I have ever had to deal with as a Paramedic.

Amazingly, this has not been difficult. I have not had to try and use willpower which gets very tiring when I constantly fail. It is like you have turned off a switch in my head. I don't want to smoke, I don't miss it and if I do think about smoking it is only a happy feeling that I don't smoke.This is the first time in 20 years I feel like a none smoker and it is such a relief. I am saving a lot of money and am actually enjoying exercising now I can breath better.

I just wanted to thank you for your help Phil, I am not sure how it works, but I am just glad it worked for me. I would certainly recommend you to other smokers I know who want to stop.

Kind Regards




James B

In all honesty I had my doubts about hynotherapy working for me, even after seeing it work on my partner (for three months before I went) as I had experienced terrible times giving up previously.

I can't stress enough how easy it was, and this from a girl who thought (along with her friends) that I would be on my death bed with a smoke in my mouth.

D.B of Bicton